January is the peak time to have an affair, accordingly to data released by AshleyMadison.com, the world’s most infamous dating site for cheating on your spouse.
According to CEO Rob Segal, the second week in January tends to have the most activity for married and attached Ashley Madison members.
January, rather unsurprisingly, is also the peak month for divorce according to family lawyers.
Around 13% of adults will cheat on their spouse in their lifetime, with online websites being an increasingly popular avenue for extra-marital flings.
Ashley Madison- which boasts 50 million members worldwide – has faired well following the release of member data after a hack in 2015. The release of the data to the public proved controversial, with at least one suicide being linked to the leak.
The site garnered further controversy after an assessment of member profiles on the site found that most of the ‘females’ were actually robots designed to increase male sign up.
Known for its tongue in cheek advertisements including “Life is Short. Have an Affair” – the dating site has attempted to rebrand over the last couple of years as an avenue for non-monogamous exploration.
“Definitions for modern relationships and monogamy are evolving beyond narrow, limiting labels into a new spirit of openness and discovery,” notes Segal. “At this time of the year, we see a spike in visits to AshleyMadison.com as people look to explore new experiences and desires with like-minded people.”
Written by guest writer: Jarryd Bartle
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